From Lifeline to Bottom Line: Retail Success Starts With Star Ranch Angus® Beef
As a retailer, you already know competition is stiff. In an oversaturated market with endless choices, it’s difficult to be different. So how do you stand out – what makes shoppers choose your store? Chances are, it’s the meat… and chances are good it can perform even better.
“I run the #1 independent meat department in Virginia and Star Ranch Angus beef is the best.”
- Michael Painter, White Stone, Va.
“We use Star Ranch Angus beef at Pearl’s BBQ in Los Angeles CA. It’s great!”
- Dana Blanchard, Los Angeles, Calif.
Satisfaction Guaranteed White Paper
We take satisfaction seriously. Annually, we set out to learn what consumers expect from fresh beef products and how Star Ranch Angus beef delivers.
In October of 2017, we conducted a blind taste test among consumers in the metro Cincinnati area who shop stores that sell Star Ranch Angus beef and consumers who shop stores that don’t.
Benefits Beyond the Meat Case
Studies★ have shown beef makes up nearly 20% of the total value of shoppers’ baskets. And when beef is in the cart, total store sales go up… big time.
Carts with beef produce 44% more sales across the store than carts with other proteins.
★Fresh Meat Market Basket Analysis, June 2014 from Information Resources, Inc., courtesy of the Beef Checkoff
The Boost of a Brand
Familiarity, perception of quality, value and consistency are just a few of the reasons more shoppers are reaching for branded beef.
The percentage of consumers preferring supplier brands has almost doubled since 2007, while private label brand preference has seen just a 7% increase over the last decade★.
★The Power of Meat ©2018