Chairman's Reserve® Meats

Chairman's Reserve Meats is all about choice. Beef and pork. Premium and Prime programs. Sales and marketing support. We say “yes” to having it all. No other competitor offers this robust a portfolio — and no other brand delivers this level of consistency, quality and consumer confidence.

a two-tier advantage

The Chairman's Reserve Meats brand has a dual-protein mix that delivers an unparalleled eating experience with two tiers: Premium and Prime.

Marked by different scoring specifications, both Chairman's Reserve Premium and Prime Meats provide the discernible quality to meet the specific demands of your business.

explore premium

The foundation for Chairman’s Reserve Meats’ signature flavor.

explore prime

The next level in standards, delivering our highest level of quality.

foodservice

Today’s customers desire luxury experiences that offer a departure from the everyday. A dining experience rich in authentic, chef-driven values stands out; Chairman's Reserve Meats is that signature offering.


reserve by the numbers

When shoppers purchase fresh meat, their basket ring more than doubles from $32.00 to $68.001 – and when your meat department is backed by a brand, getting better sales gets even easier. Consider the following:

30%

of shoppers prefer a manufacturer brand when buying fresh meat, versus a smaller percentage wanting private label. This is twice as high as it was in 20122

43%

of consumers indicate pork “labeled as prime” is important when selecting fresh pork at a restaurant3

1 in 10

shoppers wish their primary meat department had a greater assortment of hand-selected, signature and premium-quality products4

When brands mean business, it takes the right support. The Chairman's Reserve Meats team knows this and is ready to move the needle for retail, distribution and foodservice operations.

Through our robust consumer-facing website, strategic online marketing efforts and point-of-sale materials, we’re meeting your customers online, in-store and out on the town to spark their interest… and keep them coming back for more.

1 The Power of Meat © 2018 | IRI, MULO, 52 weeks ending 12/31/2017 | 2 The Power of Meat © 2018 | 3 Consumer Monitor, Spring 2018 | 4 The Power of Meat © 2017 IRI, MULO, 52 weeks ending 11/27/2016


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when the choice is yours, choose everything.

Contact the Beef & Pork Experts™ at Tyson Fresh Meats today.

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