Today’s meat eater no longer shops how they used to, so meat companies can no longer market how they used to. It’s time to go digital.
Grocery shopping used to be a straightforward, mundane task. People might flip through a cookbook or browse the pantry before making a handwritten list with meal items needed for the week. A coupon or circular clipping might influence their selection, but for the most part it was a seek-what-you-need trip. Traditional marketing materials like direct mailers and pointof- sale items met shoppers where they were and got the job done.

There’s no denying it. The country has gone digital. Facebook posts have replaced handwritten letters, live streaming has replaced cable, Google has replaced encyclopedias – the list goes on. This presented a challenge for the Tyson Fresh Meats Team because we value business sealed with a handshake, and brand loyalty served medium-rare at family meals. How could we connect a strong in-store presence with evolving consumer behavior to make the largest impact at the meat case? The answer: integrated digital marketing.

Our goal is 100% satisfaction, every time. And we go the extra step to prove it. We test our product performance with consumers to make sure we’re living up to our brand promise. Every year, we set out to learn what consumers expect from fresh beef products and how Star Ranch Angus beef delivers on those expectations.

Strong supplier partnerships and a focus on education and transparency can help retailers meet consumer demands for natural pork and beef.