The Tyson Fresh Meats Team is committed to building relationships with our Open Prairie® Natural* Meats customers and ensuring their needs are met. Logistical efficiency, accurate products and excellent customer service are cornerstones of our support.
With Open Prairie Natural Meats as the foundation for your culinary creations, you’ll have the premium proteins to keep pace with evolving trends in foodservice.
According to the National Restaurant Association, “natural ingredients” and “clean menus” rank #3 in the top 10 culinary concept trends.1
Additionally, 70% of consumers are likely to purchase hormone free (71%), antibiotic free (70%), and/or natural (70%) labelled pork.2
Find out how we can help.
1 2018 Culinary Forecast. National Restaurant Association
2 Technomic Center of the Plate 2017
Production claims now make up 16% of total meat sales at retail. Those claims are led by Antibiotic Free (ABF) and No Antibiotics Ever (NAE) claims, which totaled $5.1 Billion in sales in 2017.3
Shoppers who buy natural products typically spend more in-store, have greater brand loyalty and generate positive word-of-mouth awareness, all of which helps increase sales.
In fact, natural shoppers who purchase ABF/NAE meat spend on average $106.90 per basket, compared to $42.49 for a typical basket – an average increase of $64.41.3
3 The Impact of ABF and Organic Meat on Total Store Sales, presentation at the Annual Meat Conference, Feb. 2017, p. 24
The Open Prairie Natural Meats brand team offers exclusive dual-protein and individualized pork and beef marketing support to help increase your sales.
Fresh campaigns, eye-catching branding and a carefully strategized social media presence keep the Open Prairie Natural Meats brand at the forefront of consumers’ attention both in-store and online.
To build the awareness that connects wholesale natural pork and beef purveyors with consumers, we implement:
• Promotional concepts
• Target consumer insights
• Natural category insights
• Market-specific advertising
• Point-of-sale materials
To help spread the word about the Open Prairie Natural Meats brand, we’ve compiled a media kit.
It’s natural to have questions — contact us.