Natural Goodness

The Open Prairie® Natural* Pork brand offers shoppers a wholesome, tender and delicious pork product that's raised naturally with no added hormones** or antibiotics. The pigs in our program are fed an all-vegetarian diet, except for milk, and are raised by farmers who share our commitment to respecting the environment while taking great care to protect the health and welfare of the pigs.

Couple that heightened awareness and commitment with the Team of Experts at Tyson Fresh Meats delivering industry-leading support and marketing savvy you've come to expect, and it's clear to see why the Open Prairie Natural Pork program is your smart choice.

* Minimally processed. No artificial ingredients.

**Federal regulations prohibit the use of added hormones or growth promotants in pork.

Our Criteria

As consumer demand for all-natural products continues to surge, it's imperative for foodservice and retail operators alike to provide the wholesome, uncomplicated options these shoppers are seeking.

The foundation for the Open Prairie Natural Pork program is built upon strict criteria which must be met for all our pork:

In the fresh pork category, volume growth from 2009 to 2013 for naturally raised pork was 164%. Now more than ever, consumers are looking for healthful choices in their protein selections.

According to an independent survey of pork consumers conducted on behalf of Tyson Fresh Meats, Inc., 98% of respondents are likely to purchase natural pork on future shopping trips.

Carrying Open Prairie Natural Pork products positions you to capitalize on this growing demographic.

The Open Prairie Natural Pork brand is perfect for:

  • Foodservice professionals who want to provide natural menu options for consumers
  • Retail customers seeking to carry an all-natural option for consumers looking for wholesome and uncomplicated choices
  • Consumers wanting to serve their family pork options without added hormones, growth promotants, antibiotics and artificial ingredients

The Open Prairie Natural Pork brand sales and support team is backed by the service of Tyson Fresh Meats and is geared toward helping educate consumers with in-store point-of-sale materials and an expertly cultivated online presence, providing clear answers and honest transparency, including:

Promotional Campaigns +

Full Retail and Foodservice Point-of-Sale Materials

Fresh campaigns and eye-catching branding keep the Open Prairie Natural Pork brand at the forefront of consumers' attention both in-store and online.

A better natural meats program begins with a conversation.