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Our hub for all things Open Prairie® Natural* Meats.

Tyson Fresh Meats Page

Open Prairie Natural* Meats brand team unveils its openness promise

The Open Prairie Natural Meats brand team is excited to announce its Openness Promise, dedicated to transparently communicating with its partners.

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Tyson Fresh Meats Page

Tracking and communication are key to transparency in the meat case

Product information -- or a lack thereof -- is becoming an increasingly important factor in the fight for brand loyalty. Consumer demand for traceability is on the rise, including in the meat case as shoppers look for more information about where and how their meat was produced.

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Tyson Fresh Meats Page

Shoppers look for antibiotic-free claims on meat labels

Consumers are demanding more from the products they buy at the grocery store, and in the meat aisle that means products that are minimally processed and produced from animals that are responsibly raised.

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Tyson Fresh Meats Page

Tyson Foods Is Using DNA to Prove the Pedigree of Premium Beef

(Bloomberg) -- Responding to consumer demands for traceability, Tyson Foods Inc. plans to use DNA samples from elite cattle to track steaks, roasts and even ground beef back to the ranches the animals grew up on.

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Tyson Fresh Meats Page

A Promise From Prairie to Plate

As a leading brand in the natural beef and pork industry, Open Prairie Natural Meats has always maintained a high standard of quality products.

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*Minimally processed. No artificial ingredients.