Natural & newsworthy
Our hub for all things Open Prairie® Natural* Meats.
Natural meats tap into nutritional, other trends
Consumers are gravitating to claims that align with their values—social, environmental or nutritional, and that has created a strong push towards an increase in natural meat sales in the supermarket.>>> READ MORE
Open Prairie Natural* Meats brand team unveils its openness promise
The Open Prairie Natural Meats brand team is excited to announce its Openness Promise, dedicated to transparently communicating with its partners.>>> READ MORE
Tracking and communication are key to transparency in the meat case
Product information -- or a lack thereof -- is becoming an increasingly important factor in the fight for brand loyalty. Consumer demand for traceability is on the rise, including in the meat case as shoppers look for more information about where and how their meat was produced.>>> READ MORE
Shoppers look for antibiotic-free claims on meat labels
Consumers are demanding more from the products they buy at the grocery store, and in the meat aisle that means products that are minimally processed and produced from animals that are responsibly raised.>>> READ MORE
Tyson Foods Is Using DNA to Prove the Pedigree of Premium Beef
(Bloomberg) -- Responding to consumer demands for traceability, Tyson Foods Inc. plans to use DNA samples from elite cattle to track steaks, roasts and even ground beef back to the ranches the animals grew up on.>>> READ MORE
A Promise From Prairie to Plate
As a leading brand in the natural beef and pork industry, Open Prairie Natural Meats has always maintained a high standard of quality products.>>> READ MORE
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