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A Natural Performer

The Tyson Fresh Meats Team is heavily invested in offering products that meet our partners' consumer demand, backed by the right message and the right support. Years of experience and unparalleled expertise have helped build the Open Prairie® Natural* Angus beef brand.

Here, you'll discover the why and how of exactly what our product and team of experts can do for your business.

* Minimally processed. No artificial ingredients.

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Strong Natural Angus Beef Sales Start with a Strong Angus Beef Program

As interest in natural products continues to grow and consumers demand more from their fresh meat purchases, having the right product is vital.

Every Open Prairie Natural Angus beef product meets the following specifications:

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In a recent survey, the Open Prairie Natural Angus beef brand met 65% of the most important attributes consumers consider before making a natural Angus beef purchase.1

1The Power of Meat. (2017). Retrieved from http://meatconference.com/sites/default/files/books/ClosingGeneral Session - POM.pdf

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Backed by the service of Tyson Fresh Meats, the Open Prairie Natural Angus beef brand sales and support team is geared toward helping educate consumers with in-store point-of-sale materials and an expertly cultivated online presence, providing clear answers and honest transparency, including:

Promotional Campaigns +

Full Retail and Foodservice Point-of-Sale Materials

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Fresh campaigns and eye-catching branding keep Open Prairie Natural Angus beef at the forefront of consumers' attention both in-store and online.

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A Roundup of the Ranchers

Cross Four
Ranch

Fred Wacker
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Golden West
Cattle Company

Rex Harder
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Shepperd Feeding Co.

Doug Shepperd
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A better natural meats program begins with a conversation.