Living up to High Standards
Open Prairie Natural Pork delivers to consumers tender, delicious pork that's raised naturally, with no added hormones** or antibiotics. Additionally, pigs in our program are fed an all-vegetarian diet, except for milk. The farmers that provide the pigs for our Open Prairie Natural Pork share our commitment to a healthy environment, taking great care to protect the health and welfare of their pigs.
Connecting with the Consumer
The share of shoppers purchasing natural/organic meat and poultry increased from 7% in 2007 to 29% in 2014. Likewise, all ethnicities, ages, income levels, household types and community areas are purchasing natural meat.1
In looking at the qualities that affect a consumers purchasing decision, Open Prairie Natural Pork overwhelmingly makes the grade.2
Improving Your Margins
In the fresh pork category, there has been a 164% volume growth from 2009 to 2013 in naturally raised pork.3
Now more than ever, consumers are looking for healthful choices in their protein selections. According to an independent survey conducted on behalf of Tyson Fresh Meats, an overwhelming amount of respondents are likely to purchase natural pork in the future4
Not only is Open Prairie Natural Pork the highest quality natural pork, our team also provides the support you need to build natural pork sales, including:
- Social media tools
- Promotional concepts
- Ad circular templates
- Point-of-sale materials
- Key consumer insights
- Consumer website with recipes and cooking tips at OpenPrairieNaturalPork.com
**Federal regulations prohibit the use of added hormones in pork.
1 Source: Food Marketing Institute, North American Meat Institute. (2015). The Power of Meat. Prepared for the Annual Meat Conference by 210 Analytics, LLC
2 Source: Tyson Fresh Meats, Inc. (Spring 2015). Consumer Monitor. (N=1,000 shoppers)
3 FreshLook Marketing and VM Meat Solutions. Years ending December 2009 to 2013. Whole muscle beef is minimally processed and excludes offal; fresh pork includes grinds but excludes offal.
4 Source: Tyson Fresh Meats, Inc. (September, 2015). NAE Pork Research. (N=600 participants)
For more information, contact your Tyson Fresh Meats sales representative
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